Work
Six campaigns that show the range: a crore-scale tribal festival, forty thousand household contacts in gated communities, a school admissions fight won street by street, and a bank rolled out branch by branch.
Reaching 1.45 crore pilgrims at Medaram Jatara
Branded sampling zones at Asia’s largest tribal gathering, built on open ground and run through four days of continuous crowd.
1.45 crore+ Pilgrims at the jatara4 days Of continuous, shift-based operation
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Detergent demos at Edupayala Jatara
A demonstration-led stall at a district jatara, built around a claim that had to be proved in front of the shopper.
2 brands Activated on a single site3 mandals Covered on the approach routes
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40,000 household contacts with Eco-Ganesha
A CSR-led festival idea that bought entry into the twin cities’ ten largest apartment complexes — and a reason for residents to come to the stall.
~40,000 Household contacts across the campaign10 Twin-city apartment complexes covered
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Filling classrooms with a street-level campaign
An admissions campaign built entirely from short-range media inside the catchment — vans, tricycles, pole boards, balloons and traffic booths.
4 localities Saturated within the admissions window5 formats Working the same catchment at once
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Branch interiors, kiosks and CSR events for SBI
Glass branding, digital kiosk zones, a heritage gallery and CSR handovers — retail branding for an institution where consistency is the brief.
Multi-site Branch and processing-centre rolloutsTurnkey Design, fabrication, install and events
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A cement brand on the red carpet at Yatra 2
A premiere show turned into a branded property, with a radio partner, a media wall and an audience of dealers and fans.
Full house Premiere screen filled with invited guestsOn-air + on-ground Radio partnership extending the property
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