OOH advertising & outdoor media
Out-of-home advertising reaches people while they are on the go — in transit, in public places and at the retail venues where the purchase actually happens. It is the cheapest way to make a regional brand look unmissable.
We handle the whole chain: site selection against your catchment, rate negotiation with media owners, statutory permissions, printing, mounting, monitoring and de-mounting. You approve a site list with photographs and traffic notes before a rupee is committed.
Formats we execute
- Hoardings & billboards
- Arterial road, junction and flyover sites selected by direction of travel and dwell time.
- Building wraps
- Full-facade media that dominates a junction — the format that made Airtel unmissable in Hyderabad.
- Pole kiosks & unipoles
- Repeated runs along a corridor that build frequency on the daily commute.
- Traffic booth branding
- Police traffic booths at signalled junctions, paired with a public-safety message.
- Pole boards & direction boards
- Low-cost, high-density neighbourhood coverage for admissions, launches and site footfall.
- Sky balloons & on-site hoardings
- Launch-day visibility for a project site, exhibition or new store.
What it is good for
- Top-of-mind recall in a defined catchment
- Directional media that walks buyers to a site or store
- Launch weight for a new project, campus or outlet
Every campaign is reported with GPS-stamped photographs of each site, vehicle, stall or outlet, so the spend is verifiable line by line.
Campaigns using this
Reaching 1.45 crore pilgrims at Medaram Jatara
Branded sampling zones at Asia’s largest tribal gathering, built on open ground and run through four days of continuous crowd.
1.45 crore+ Pilgrims at the jatara4 days Of continuous, shift-based operation
Read the case study
Filling classrooms with a street-level campaign
An admissions campaign built entirely from short-range media inside the catchment — vans, tricycles, pole boards, balloons and traffic booths.
4 localities Saturated within the admissions window5 formats Working the same catchment at once
Read the case study
OOH: questions we get asked
Do you own the hoarding sites or buy them?
We buy from media owners, which means we recommend the site that fits your catchment rather than the one we happen to hold inventory on. You see the rate card and the negotiated rate.
Who arranges permissions for outdoor media?
We do. GHMC and municipal permissions, police clearances for traffic booths and society approvals for residential sites are all handled as part of the execution scope.
What is the usual booking cycle for a hoarding?
Most sites are sold in monthly cycles with printing and mounting completed inside 72 hours of artwork approval.
