A cement brand on the red carpet at Yatra 2
A premiere show turned into a branded property, with a radio partner, a media wall and an audience of dealers and fans.
The problem
Cement is bought on dealer relationships, and dealer relationships are built on experiences money cannot buy. A premiere show gives a brand something to offer that a discount cannot.
What we did
- Event property built with a radio partner so the branding carried on air before and after the night itself.
- Media wall, entry arch and standee set fabricated to hold both brand logos cleanly in every photograph taken.
- Anchor-led red carpet with interviews, flowers and guest felicitation, filmed for later use.
- Guest list, invitations and on-ground management handled for dealers, distributors and contest winners.
