40,000 household contacts with Eco-Ganesha
A CSR-led festival idea that bought entry into the twin cities’ ten largest apartment complexes — and a reason for residents to come to the stall.
The problem
Gated communities in Hyderabad are hard to enter and harder to hold attention in. A brand stall alone gets polite indifference. The campaign needed a reason for residents to walk over, and a reason for the association to say yes.
What we did
- Ten complexes selected by flat count across the twin cities, from 2,016-flat My Home Jewel down to 530-flat Hill Ridge Villas.
- Pre-event promotion inside each community: notice-board posters, standees at the gates, SMS to members and leaflet inserts to every home.
- Clay Ganesha idols and Seed Ganesha kits — an idol, coco pot, potting mixture and vegetable seeds — given to residents, turning immersion into planting.
- Immersion drums placed in the community so families did not have to travel to the lake, with the brand present at both collection and immersion.
- Chef-led cooking demonstrations and product sampling running alongside, with contact data captured at the counter.
