Experiential marketing · Hyderabad
We put brands where the crowd already is
Jataras, haats, gated communities, malls, highways and shop fronts. Brand Architects plans and runs 360° on-ground campaigns across Telangana and Andhra Pradesh — and photographs every single touchpoint so you can see what you bought.
1.45 crore+
Pilgrims reached at Medaram Jatara 2024
40,000
Household contacts in one RWA campaign
7
Activation channels in a single 360° plan
2 states
Telangana & Andhra Pradesh, city to village
One market, seven ways in
Market storming means hitting the same catchment from every direction in the same fortnight, so a buyer sees the brand on the wall, at the market, in the lift lobby and on the way to the temple. We plan the mix, then execute all of it in-house.
- Rural activationHaats, mandis, melas, van routes
- OOHHoardings, wraps, kiosks, booths
- Retail brandingShop fronts, VM, glass, exhibitions
- Wall paintingHigh-rise and low-rise, Telugu copy
- RWA activationSocieties, door-to-door, resident events
- Festival activationJataras, Ganesh utsav, Ramzan
- Events & cinemaPremieres, CSR, sports, on-screen
What we run
Ten capabilities, one team, one point of accountability for the whole campaign.
Rural activation & van campaignsHaats, mandis, melas and market days covered with mobile vans, demo teams and folk performance formats.
OOH advertising & outdoor mediaHoardings, building wraps, pole kiosks, traffic booths and sky balloons, negotiated and executed end to end.
Retail branding & signageShop fronts, in-store visual merchandising, glass branding, kiosks and exhibition fabrication.
Wall painting & rural mediaHigh-rise and low-rise hand-painted walls that hold a brand message for years, not weeks.
RWA & door-to-door activationGated communities, townships and colonies reached household by household with permission and a reason to engage.
Festival & jatara activationMedaram, Edupayala, Khairatabad Ganesh, Ramzan and Sankranti — the moments when Telangana gathers in crores.
Mall activation & promotionsAtrium stages, product displays, anchor events and anniversary promotions in Hyderabad’s highest-footfall malls.
Events, sports & cinema brandingPremiere shows, corporate and CSR events, sports properties and on-screen cinema advertising.
Vehicle, auto & mobile van brandingLED vans, auto rickshaws, tricycles and fleet vehicles turned into moving media across the city.
Digital marketing & lead generationMeta and Google campaigns, landing pages, SMS and Google Business Profile built to produce contactable leads.
How we plan a campaign
Before anything is booked we work through five questions. They come from years of watching campaigns fail for reasons that had nothing to do with the creative.
- Consumers
- Who is the target audience, where do they physically gather, and in which language do they decide?
- Company
- What is this campaign actually for — trial, recall, footfall, leads or distribution pull?
- Context
- Which activities suit this district, this season and this festival calendar?
- Convergence
- Where does technology earn its place — GPS tracking, LED vans, lead forms, remarketing?
- Competition
- What is the competitor doing on the ground, and what counters it in the same market?
Recent campaigns
Crore-scale festivals, forty thousand household contacts and a school admissions campaign fought street by street.
Reaching 1.45 crore pilgrims at Medaram Jatara
Branded sampling zones at Asia’s largest tribal gathering, built on open ground and run through four days of continuous crowd.
1.45 crore+ Pilgrims at the jatara4 days Of continuous, shift-based operation
Read the case study
Detergent demos at Edupayala Jatara
A demonstration-led stall at a district jatara, built around a claim that had to be proved in front of the shopper.
2 brands Activated on a single site3 mandals Covered on the approach routes
Read the case study
40,000 household contacts with Eco-Ganesha
A CSR-led festival idea that bought entry into the twin cities’ ten largest apartment complexes — and a reason for residents to come to the stall.
~40,000 Household contacts across the campaign10 Twin-city apartment complexes covered
Read the case study
Brands we have worked with
- State Bank of India
- HDFC Bank
- Book My Diagnostics
- Colgate
- Meera
- Chik
- Exo
- More Light
- Dabur Naturalle
- Priya Gold Edible Oils
- Fortune
- Himalaya
- Suchirindia
- Green Metro
- Myron Homes
- Epitome Projects
- SVS Infra Developers
- DRYP Evolut
- Nagarjuna Cement
- Bharathi Cement
- Prince Piping Systems
- Finolex Pipes
- V-Bond
- Narayana Schools
- Narayana Group of Schools
- St Joseph’s Public School
City to village, in two states
Hyderabad and Secunderabad are home. Beyond the ORR we run campaigns through Warangal, Karimnagar, Nizamabad, Khammam, Nalgonda and Mahbubnagar, and across the Andhra belt from Vijayawada to Visakhapatnam.
Where we workBefore you brief us
What does an experiential marketing agency actually do?
It plans and runs the parts of a campaign that happen in the physical world — activations, sampling, outdoor media, retail branding and events — so that people meet the brand in person rather than only seeing an advertisement. Brand Architects handles strategy, permissions, fabrication, manpower and reporting for all of it.
Where does Brand Architects operate?
We are based in Hyderabad and run campaigns across Telangana and Andhra Pradesh, from the twin cities to district towns and village clusters. Work outside the two states is taken on for existing clients.
How quickly can a campaign go live?
A retail or outdoor campaign can be on ground within a week of artwork approval. Rural van routes and RWA campaigns need two to three weeks for permissions and recruitment. Festival properties such as Medaram or Khairatabad need two to three months.
How do you prove the activity happened?
Every touchpoint is documented with GPS Map Camera photographs showing the location, coordinates, date and time, consolidated into a daily report during the campaign and a closing report at the end.
Do you work on a retainer or per campaign?
Both. Most clients start with a single campaign and move to an annual arrangement once the reporting and execution standard is proven.
Tell us the market you need to storm
Send us the brand, the geography and the window. You get a costed channel plan — sites, routes, manpower and reporting — inside two working days.