Detergent demos at Edupayala Jatara
A demonstration-led stall at a district jatara, built around a claim that had to be proved in front of the shopper.
The problem
Dishwash and detergent are habit purchases in rural Telangana. Switching a household needs proof, not a poster — and the only time the whole mandal is in one place is the jatara.
What we did
- Stall sited on the temple approach road where pilgrim traffic slows, rather than in the crowded market area.
- A demonstration counter where the claim was performed on the shopper’s own terms, followed by a spin-the-wheel game to hold the crowd.
- Branded uniforms and a trained local team so the pitch was delivered in the dialect of the district.
- Additional visibility bought on the route: boards, poles and a hoarding on the road into Nagsanpally.
