A field agency, not a slide agency

Brand Architects plans and runs on-ground marketing in the Telugu states. We are the people who negotiate the wall, get the temple committee permission, put the crew on the bus and stand at the stall at six in the morning.

The company has worked with more than 46 brands across banking, FMCG, real estate, education, retail, agri and telecom — from a single shop board to a four-day operation in front of a crore of people.

1.45 crore+

Pilgrims reached at Medaram Jatara 2024

40,000

Household contacts in one RWA campaign

7

Activation channels in a single 360° plan

2 states

Telangana & Andhra Pradesh, city to village

What we believe about on-ground work

Reach is easy to promise and hard to prove. Most activation budgets are lost not to bad ideas but to the gap between what was planned and what actually happened in a village three hundred kilometres away on a Tuesday.

So the whole company is built around removing that gap. Local supervisors instead of subcontracted crews. GPS-stamped photographs of every touchpoint. Daily reporting during the campaign rather than a deck at the end. Stock reconciled against samples issued.

It is not glamorous, but it is the difference between a campaign you can defend to a finance team and one you cannot.

Brand Architects field team in uniform at a festival activation in Medak district
Field team at Edupayala Jatara, Medak district.

How a campaign runs

  1. Brief and recce

    We take the brand, geography, objective and window, then survey the market — sites, catchments, competitor presence and festival calendar.

  2. Costed plan

    A channel mix with sites, routes, manpower, fabrication and reporting priced separately, so you can see what each element buys.

  3. Permissions and production

    Municipal, police, temple committee and society clearances, alongside printing, fabrication and crew recruitment.

  4. Execution

    Supervised on the ground, with daily GPS-stamped photographic reporting from every locality, vehicle and outlet.

  5. Close-out

    A consolidated report of coverage, contacts, samples and leads, reconciled against the plan and the stock issued.

GPS-tracked LED mobile van on a scheduled route through a Hyderabad locality

Where we are strongest

Hyderabad and Secunderabad, then the Telangana districts and the Andhra belt. That concentration is the point — we know which junction in Kukatpally works, which mandal has its market on which day, and which apartment association will say yes.

See the full coverage map

Proof, not adjectives

Medaram 2024 is on this site with photographs and dates. So is a forty-thousand-contact RWA campaign and a school admissions programme that used five formats inside four localities. Ask us for the reporting from any of them.

Read the case studies
Branded sampling zone in operation at Medaram Jatara 2024

About the company

Is Brand Architects an agency or a production company?

Both, deliberately. We plan the campaign and we execute it — fabrication, manpower, permissions and installation — because on-ground work fails at the handover between planner and producer.

Who will we deal with day to day?

A single account lead who is responsible for the plan, the budget and the reporting, supported by field supervisors in each cluster where the campaign runs.

Do you work with agencies as well as brands?

Yes. A good part of our work is execution for creative and media agencies who need a reliable on-ground partner in the Telugu states.

Talk to us about a campaign in Telangana

Send us the brand, the geography and the window. You get a costed channel plan — sites, routes, manpower and reporting — inside two working days.